Six projects. All of them made up.
Each of the six starts from a specific brief, from a guest house in the Old Town to a honey producer in the Strandzha foothills, and shows how we'd handle it.
They're concept work, made to show the studio's approach to design. None of them is a completed job for a real client — the businesses, names, and photos are illustrative.
Family guest house · Old Town, Nessebar
Six Windows House
A family with four rooms in a restored Old Town house, fed up with paying commission on every booking. They want guests to find them directly, in Bulgarian, English and German, since half their guests come from Germany and Austria.
- · A gallery for each of the four rooms, before any text
- · A seasonal rate table the owners edit without touching code
- · An enquiry form with arrival/departure dates and guest count
- · BG / EN / DE, switchable from every page
- · Click-to-call and Viber at the top of every page
Photos first, text after. Guests choose by the rooms before they've read a word about breakfast. Rates sit in a table the owners update each season, so nobody waits on us to change a number in July.
whitewashed stone, blue shutters, lots of air
Concept project — not a client engagement.
Fish taverna · Nessebar seafront
Net & Salt
A seafront taverna whose menu depends on the morning's catch. The owner doesn't want a designed PDF that has to be redone every week. She wants to change ‘today's catch’ from her phone between orders, and a number someone still answers at 9:30pm.
- · The menu as plain text, editable from a phone, not a PDF
- · A ‘today's catch’ line at the top of the menu
- · Opening hours and a phone number visible on every screen
- · One page with the address and directions, no contact form
A PDF menu means someone opening a laptop, editing a file, exporting it and uploading it again, all for a menu that changes with the catch. So the menu is text on the page, and ‘today's catch’ is one line the staff change from a phone. Nothing gets done twice.
rope, faded blue paint, smoke from the grill; warm and a bit worn
Concept project — not a client engagement.
Boat trips · Nessebar harbour
Zheko's Boats
Three kinds of trip leave from the harbour: sunset, snorkelling, and a full day round the cape. All three depend on the wind. Zheko doesn't want a booking calendar promising Tuesday at 10am when the boat might not go out on Tuesday at all.
- · Three trip cards (sunset / snorkelling / round the cape) with duration and price
- · ‘Ask about today's departure’ in place of a booking calendar
- · A Viber button next to the phone number, since that's where most enquiries start
- · A short note on why departure times aren't fixed in advance
The wind decides whether the boat goes out, not a calendar. A widget with free slots for next Tuesday would be a half-truth, so the page simply says: ask about today's departure. Less software, more honesty, and here the second one counts for more.
sun-bleached wood, deep sea blue, salt-stained white
Concept project — not a client engagement.
Dental practice · Burgas
Quiet Room Dental
A Burgas dental practice whose patients are usually nervous before they walk in. The site's one job is not to make that worse: no countdown offers, and one clear way to request an appointment.
- · A services overview page, written plainly, no jargon
- · An appointment-request form. Not live scheduling, but a request the practice confirms by phone
- · Practice info: address, hours, a note on parking
- · Slower page transitions and more white space than the coastal projects
The one project without the sea blues and movement of the others. Someone reading about a filling isn't in the mood for animation, so the pace is slower, the type has more contrast, and there's no stock photo of implausibly perfect teeth.
muted sage and off-white, quiet, high-contrast type
Concept project — not a client engagement.
Honey producer · Strandzha foothills
Jar & Bee
A family apiary in the Strandzha foothills with about a dozen jars and combs, sold mostly to offices in Burgas and Sofia, a case at a time. They don't need filters and wishlists, just a place where people can see the real labels and order.
- · A catalogue of 12 products, with a photo of each jar's real label
- · Order through a simple cart or a Viber message, whichever the owners prefer
- · A short page on how the honey is made
- · Courier delivery to Burgas and Sofia noted on the order page
The labels are hand-lettered by the family, a little crooked, and that's the charm. So they're photographed as they are, not re-shot on a white studio background. A page that looks too polished for a 12-jar operation would undersell the honey.
beeswax gold, brown glass, kraft paper
Concept project — not a client engagement.
Apartment rentals · Sunny Beach
Three Keys
Three apartments in Sunny Beach, currently listed only on booking platforms that take a cut and hide the owner's number. The brief is simple: a page per apartment, and a way for guests to ask without a middleman.
- · A page per apartment: photos, layout, what's actually included
- · One enquiry form with dates, shared by all three apartments
- · Availability answered in person, not shown as coloured dots on a calendar
- · Viber placed where it's easy to see on every apartment page
Booking platforms have taught guests to expect ‘only 1 left’, a countdown, a red banner. This site has none of it. A host with three apartments knows exactly what's free and can just say so, with no fake pressure.
white walls, terracotta roof tiles, bright Sunny Beach light
Concept project — not a client engagement.Got a real business like one of these?
Prices are on the services page. And if your business looks nothing like these, write anyway.